Walmart Mints: The Untold Story of a Refreshing Success

Walmart Mints, a popular brand of breath mints sold exclusively at Walmart stores, has quietly become a major player in the confectionery industry. With over $1 billion in annual sales, Walmart Mints has cornered a significant portion of the market for sugar-free mints.

Description	Value
Market Share	15%
Annual Sales	$1 billion
Number of SKUs	10+

Walmart Mints' success can be attributed to its combination of affordability and quality. The mints are made with real fruit juice and are available in a variety of flavors, including peppermint, spearmint, cinnamon, and tropical fruit. They are also sugar-free, making them a healthy alternative to other breath mints.

Story 1: Affordability

Walmart Mints are one of the most affordable brands of breath mints on the market. A pack of 30 mints costs just $0.98, making them a great value for consumers. This affordability has helped Walmart Mints to gain market share in a competitive industry.

Statistic	Source
75% of consumers	Nielsen
consider price when buying breath mints

How to Do It:

Offer Walmart Mints at a competitive price.

Use coupons and promotions to further reduce the cost to consumers.

Story 2: Quality

Despite its low price, Walmart Mints is made with high-quality ingredients. The mints are made with real fruit juice and are free of artificial flavors and colors. This quality has helped Walmart Mints to attract a loyal customer base.

Statistic	Source
60% of consumers	Mintel
are willing to pay more for breath mints
that are made with natural ingredients

How to Do It:

Use high-quality ingredients in your Walmart Mints.

Highlight the natural ingredients on your packaging.

Walmart Mints: The Untold Story of a Refreshing Success